Behind the Brand

Volume 2, Issue 9, March 10, 2010


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Talk - ever evolving! Starting March 17, Talk's Rendezvous includes taking it to the streets, providing photo coverage of three or four venues of interest to our readers who are active, outgoing leaders and decision makers at their businesses and in their homes! We're interested in what's up and who's where, and happy to consider photo coverage of your business breakfast, lunch or dinner, Chamber happening, Lead Share Group, CEO/management business meeting where choices are being made that impact our community, your fundraiser, gala and party of any kind! Maybe we'll catch up with you at one of Loudoun's shops, wineries, hotels and resorts, restaurants, art galleries, art openings, concerts and performances, historic properties, seasonal events, book signings or somewhere else unique and interesting here in Loudoun.

Be considered! Send an e-mail to info@TalkLoudoun.com and let us know what business-related, unique or fun happening is going on when and where. We'll require permission to shoot and use photographs in Talk's monthly Rendezvous e-zine -- if that's a "go" and your event is chosen, we'll call and arrange to be there! Talk was built with the community in mind, and this new Rendezvous format is just one more extension of that. Check out the March 17 issue of Talk's Rendezvous for a brief piece on Loudoun's wineries, and the first of what we're sure will be many winery round-ups. Thanks for being a valued Talk Loudoun reader -- please spread the word and tell others to subscribe for free, at www.TalkLoudoun.com

NCC Employees Say There's No Place Like Home
By Nancy Croft Baker

NCC_tag-1.jpgIn June 1974, the nation was reeling from the Watergate scandal, "All in the Family" was the hot TV series, and Muhammad Ali was training for his upcoming "Rumble in the Jungle" with George Foreman. But the event that mattered most to Ray Collins, Audrey Bushrod and Lucinda Jackson was the opening of the Xerox International Center for Training and Management Development (now the National Conference Center).

On June 2, the National Conference Center (NCC) will celebrate 35 years as a premier venue for meetings, education, training and professional development. Collins, Bushrod and Jackson will not only celebrate 35 years of employment there but all the life changes they have experienced along the way.

Back in 1974, the Xerox International Center for Training and Management Development was a secluded enclave on 2,265 acres of undeveloped land just outside Leesburg in rural Loudoun County - the perfect spot to ensure competitive secrets were safe from IBM and other growing IT giants of the day. For residents of Loudoun County, it was a great employment opportunity close to home. Managed by ARAMARK Conference Centers, the complex offered a variety of jobs in hospitality and other support services to maintain the 900-bed facility with onsite cafeteria, lounge, meeting space, training rooms and conference amenities.

Warehouse supervisor Ray Collins was there when the facility was just a skeleton under construction. A newlywed just two years out of Loudoun County High School, he worked as a temporary employee in the payroll office of the construction company developing the campus. As the center neared completion, he landed a job in Xerox's central services building just two miles away, where he worked in the warehouse. Collins' wife Nancy joined the facility's hospitality division a year later.

Collins spent two years in the print shop, working his way up to a job managing training materials logistics, making sure materials were delivered on time to the right place and that classes were properly equipped before training started. That was quite a feat when there were as many as 800 Xerox employees in training every week. But when the company decentralized its training to regional branches in the 1980s, the focus shifted toward hosting special events, conferences and meetings for groups and organizations like the military - and even the likes of IBM. "That was a challenging time, because Xerox didn't need as many folks in the facilities and decided to outsource the print shop and other services," Collins recalls. There were layoffs, and Collins helped move the warehouse inventory to a smaller space on campus.

NCC_tag-2-2.jpgWorking at the main facility has had its perks, though. For example, Collins got to ride the elevator with Redskins running back Clinton Portis, who towered over the 5 foot 4 inch NCC employee. "We got a good laugh out of that," he says. And the time he met Redskins coach George Allen in the gym and later saw coach Joe Gibbs having dinner with NASCAR icon Dale Earnhardt in the cafeteria. That was a few years after Xerox sold the facility to current owner Chartres Lodging Group, which gave the aging buildings and grounds a $29 million facelift.

"I enjoy what I'm doing, and I like taking care of our customers," says Collins, who lives in Lovettsville. "We need them to come back." He also appreciates the fact that management has been receptive to his ideas, such as automating the shipping and receiving process.

Colleague Audrey Bushrod is a beneficiary of that good idea. She's a mailroom clerk who has been cross-trained to help Collins in the warehouse, where she learned how to use a computer for the first time.

When Bushrod left her job at an Arlington dry cleaner in 1974 to join the housekeeping staff at the training center, she had three children under age five. Over the next 35 years, she would raise her family, become a grandmother of four and lose her husband and brother. Her colleagues at work became her support system, celebrating birthdays and milestones at the office as well as consoling each other through life's inevitable difficulties. "When my husband died in 1991 and then my brother, it was really hard," says the Aldie resident. "I got a lot of support here, though. Life is good. It's what you make of it."

In the early days, Bushrod made a lot of beds - as many as 30 a day. And she picked up after a lot of messy guests, such as teenagers there for education conferences. "Late at night, they would put furniture on the elevator and ride it up and down," she chuckles. "It was actually pretty funny."

NCC_tag-3.jpgA highlight of Bushrod's tenure was Coretta Scott King's visit several years ago. And she enjoyed watching the Washington Redskins, who once held their training camp there. "They ate a lot," she notes. But the ones who touched her the most were not the celebrities but "the everyday people I work with. They're like real family."

One of those people is Lucinda Jackson, supervisor of housekeeping. They cleaned a lot of rooms together over eight years before Bushrod transferred to the mail room. When Jackson began working with Bushrod in 1974, she was a single mother who left a part-time job at 7-11 to start her first full-time job. Although Jackson is a woman of few words, she beams as she talks about managing a team of 17 housekeepers. She deftly consults her computer to track which rooms have been cleaned, then checks on the laundry room before inspecting the bedding of a random room or two to ensure everything is up to snuff.

Jackson says she loves the variety of every day and the camaraderie of her colleagues. "We have a lot of different nationalities working on our housekeeping team," she says. "I've learned a lot of interesting and really good home remedies from them over the years," says the Sterling resident. "We're all very good friends."

NCC_tag-4.jpgOne of Jackson's more memorable moments was getting off the elevator and meeting the late Congressman Sonny Bono. "He was surrounded by Secret Service and was very short," she recalls. "I was so shocked, I couldn't say anything." And like Collins and Bushrod, Jackson fondly remembers the Redskins - although some were neater than others, she confides.

"I never thought I'd be here for 35 years, but they've been very good to me," Jackson says. "I plan to work until I'm unable to walk!"

NCC marketing director Eric Whitson attributes this kind of staying power to top-down retention efforts. "General manager Kurt Krause has a contagious enthusiasm," Whitson says. "He sees the potential in everybody and invests in his people."

Krause is currently investing in the next generation of long-time employees through community outreach and school partnerships like the one with Belmont Ridge Middle School in which students spend part of their day learning the banquet business at NCC. "Our genuine goal is to be the No. 1 employer in Loudoun County," Krause says. "Every month we're celebrating someone who has been here for more than 25 years. I'm constantly blown away by the Rays, Lucindas and the Audreys of our company, who love their jobs and have stayed so long. It's really inspiring."

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Common Ground
By Betsy Allen

CommonGround_tag-1.jpgIt's only a few small steps between the Beth Chaverim Reform Congregation and the All Dulles Area Muslim Society (ADAMS) Center facilities. But it's a giant leap in terms of cooperation and understanding for two faiths with a long history of difficulties.

The two religious congregations worship and conduct a host of activities in adjacent spaces in an Ashburn building. While there were certainly economic realities involved in the arrangement, in a much larger sense, it stemmed from a profound commitment from the leadership on both sides - a commitment to practice the principles of their respective faiths and look beyond the oft-cited differences to some very real similarities between them.

It's a powerful cooperative effort, which has been facilitated by Loudoun Interfaith BRIDGES, a group dedicated to bringing people of different religions together to foster mutual understanding and respect, and encourage an ongoing dialogue on issues of common concern.

Ray Daffner, chair of Beth Chaverim's Tikva (the Hebrew word for "hope") committee and an active member of BRIDGES, said, "There were (various) faith communities invited to meet to talk about an Interfaith dialogue. We thought there was so much diversity in this county, but it was not visible. People weren't aware of it."

Daffner noted that Interfaith BRIDGES started around 2006 in an effort to address public perception problems in some of Loudoun's religious communities. "It was particularly important that we work together. It was important to build those bridges." The organization quickly grew to comprise representatives of many faiths - Jewish, Muslim, Christian, Baha'i, Sikh. It established bylaws, met regularly and started hosting programs of interest to the faith community.

Anya Sammler-Michael, minister with the Unitarian of Sterling and BRIDGES co-secretary, said, "Loudoun Interfaith BRIDGES is an astounding organization. It invites us into a fellowship as religious professionals, lay leaders and members of our community. We connect in a way that is more than just professional - it helps us to form deeper, lasting relationships."

CommonGround_tag-2.jpgIt was about a year after the formation of BRIDGES that the Beth Chaverim Reform Congregation bought a 20,000 sq. ft. facility in Ashburn. "We wanted to buy enough space to grow," said Rabbi Jesse Gallop of Beth Chaverim. With ample space for a large worship area for the congregation's 160 families, as well as offices and classrooms, they found themselves with about 3,000 sq. ft. of space that could be rented.

As the facility location was already zoned for religious use, it was natural for the leadership of Beth Chaverim to let the Interfaith BRIDGES group know about the rental opportunity. Daffner remembered: "We talked to everyone and said, 'We have space.'" And the reply from the leadership of the ADAMS Center, also active in BRIDGES, was "We need space."

Syed Alam, chairperson of the ADAMS Center's Ashburn branch, said that the center, headquartered in Sterling, is the largest Muslim organization in Northern Virginia and encompasses about 5,000 families. It already had a satellite facility in Reston and was in need of another in Loudoun.

"When I moved about six years ago from Sterling, I saw a need for a satellite center due to parking issues and overcrowding (at the headquarters)," Alam said. He needed a location that would be convenient for approximately 500 families in the area. "I was driving around, and looking at various buildings," he said. "Then we came to know about this place."

At the time, Alam worked with Marshall Medoff, president of the Beth Chaverim Reform Congregation. In November 2009, the cooperative efforts of the two men were recognized by the BRIDGES organization during an Interfaith Day of Thanks held at Ida Lee Recreation Center in Leesburg.

"All of the traditions go back to the linchpin: "Do unto your neighbor as you would have done unto you," Daffner noted. He added that, for the Jewish people, "there were many times in our faith that people didn't want us to move in near them." Even so, Daffner said he was "amazed" by the ready approval of the Beth Chaverim leadership. "They came out and said, 'Let's do it. Of course, it's the right thing to do.'"

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Beyond an OK from the leadership, however, the arrangement necessitated serious discussion among members of both congregations. "Both sides had to do reflection and face stereotypes," Gallop said. "Both sides had to challenge themselves to be able to work together."

He noted that the ADAMS Center invited members of his congregation to come and observe their worship practices. "My experience really helped my understanding of what it was to be a Muslim in the world today," Gallop said. "In many ways, they are progressive and open-minded, but not at the price of tradition."

CommonGround_tag-3.jpgAfter much discussion, prayer and joint programs that helped to foster understanding on both sides, Beth Chaverim welcomed the ADAMS Center in the spring of 2008. "The first year, we were just neighbors," Gallop said. "We were getting used to the idea." But things have worked out well, and the two congregations continue to seek ways to cooperate and understand one another. For example, last fall they offered a course called "Children of Abraham," a special curriculum created through a partnership of the Union for Reform Judaism and the Islamic Society of North America. It draws on the recognition of the patriarch Abraham as the common forefather of the Jewish, Muslim and Christian traditions.

Gallop sees such parallels between the two faiths as a foundation for understanding. He observed that Muslims come from all over the world, and that many of Loudoun's Muslims are first-generation Americans. While many Jewish families have been in this country for generations, they also can trace their lineage to immigrants from other shores. "It showed me what it was like to be a first-generation American - what it must have been like for my ancestors."

Alam echoed the idea of finding commonalities. "What I have learned is that we have more similarities than differences. That's what we're working on." He added, "Every religion is important, and we respect them. Life is short. We should help each other, understand each other, and move forward."

Gallop referenced the book of Exodus, noting that, "We were slaves. God hears the cries of the most vulnerable in society. We've always been a minority. We know what it's like to be treated wrongly." With the two faiths existing in such proximity, he said he recognizes that "both sides strive to live holy lives. The question is, how do we find that holiness together?"

Positive efforts like the cooperation between the ADAMS Center and Beth Chaverim have edified Interfaith BRIDGES and their continued drive to support understanding in the county. The group recently offered "Six Voices, Six Faiths," a lecture series held at Leesburg's St. James Episcopal Church. The program, which highlighted a different speaker and religion on each of six nights, was such a success that the Osher Lifelong Learning Institute at George Mason University now offers a version of the series as a class. The group has also hosted programs on other aspects of faith, featuring films and speakers from a large number of religious traditions, and actively encourages Interfaith efforts among Loudoun's young people.

Sammler-Michael observed that the BRIDGES mission is "extremely important in a place like Loudoun that's changing all the time. It forms a place of strength - it's giving us a floor to start on. We are all human, and by necessity, we are all in this together. We don't have to think alike to love alike."
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